A Closer Look: Vision

Vision is often the most overlooked component of any endeavor. Working in administration, I’ve spent many days reviewing and editing college “mission statement.” Unfortunately, these tend to be bland and boilerplate. When someone has a boilerplate vision, they create a boilerplate reality.

Artists and craftspeople should create a vision statement. And it should be exciting.

A vision is a mental picture of the result you want to achieve---a picture so clear and strong it will help make that result real. — John Graham

The quote above is from a great post about how tactile vision should be. Visit the link by clicking on “John Graham.”

What is Beargrass Leather’s vision, and why are we obsessed with goals?

Our vision is to hand-craft heirloom quality, fashion forward leather goods with a unique aesthetic inspired by the American West. This hasn’t changed. Our aesthetic is at the fore-front of our vision, and it’s what separates us from other makers. Sam and my design is at the fore-front of our vision. Much like the John Graham quote, we literally envision our customer out and about carrying our handbags. We emphatically feel that sense of confidence one feels carrying a one-of-a-kind item that defines an outfit.

Black Bucket with Wallet Better Official.jpg

So what’s with the goals?

While the vision remains steadfast, our goals are our mechanism to adapt to achieve the vision. As our skill-set broadens, it’s natural to adopt new goals. This is particularly true when it comes to the business side of Beargrass Leather.

For example, we’ve developed new goals:

1) Broaden our support base

2) Provide an improved online shopping experience

3) Provide a better stock of our best selling items

End Results

Beargrass Leather’s vision is an aesthetic and dedication to quality that stands on its own.